I wrote the entire website from scratch. Working closely with the CEO and Head of Marketing, we conceptualized the design and managed an external team of designers and developers to execute our vision. The website worked well as a sales enablement tool, while establishing brand credibility. During my time at SpeedSize, ARR grew by nearly 5X and we generated a continuous stream of Enterprise leads.
From A-Z, I managed this project. I conceived the design of the entire blog and built a template for all the pages with a developer so I could upload each post on Wordpress. I wrote or ghostwrote every entry through May and chose all the images. The blog had two functions, branded content to drive quick sales and a long-term inbound SEO keyword strategy. By targeting mid-funnel keywords we were able to drive inbound Enterprise clients much faster than expected, including two Fortune 1000 brands.
At Quality Score, we produced a funnel A-Z. Our landing pages greatly exceeded our target CPA (80% better remarketing, 40% better cold traffic). Here are a few examples. I wrote all the text, gave visual input and managed the designer:
